Frequently asked questions

Search Engine Optimisation is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimising a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search. Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach to their internet strategies.

Referenced from

As a minimum we would say four months depending on the competition for the keywords you choose and the number of other businesses in your area. We guarantee at least two thirds of your chosen keywords will rank your website on page one of Google when searched for.

We however recommend a continuation of the SEO service to ensure you remain number one for search results.

Keywords are phrases or words used to highlight certain pages, products or services on a website to search engines. These keywords are then emphasised using HTML tags and other markup, such as encapsulating a certain keyword in a H1 title tag etc.

We work to ensure that your chosen keywords are recognised by the search engines and your website is displayed at the top of the returned search results on that search engine.