Brighton SEO - Blog

We love blogging here at Brighton SEO so we have created a blog to tell you about what we are up to and what the rest of the world is up to in our sector. We would love to hear from you if you would like to contribute in any way shape or form.

9 Practices That DO NOT (Directly) Affect Your #GoogleRankings



SEO is downright confusing nowadays. There are so many blogs and influencers claiming one thing while another claims the opposite. The internet tends to get pretty heated over things like Google rankings. The list of factors that affect your website ranking is seemingly endless. You might be surprised to know that this list isn’t actually as black and white as you think. You might be wasting valuable time optimizing things on your website that simply don’t make a difference when it comes to SEO.

 

While some things might not play a role in your Google ranking, that doesn’t mean they aren’t important. It’ll be up to you to decide for yourself whether each factor is something that matters for your specific website. It’s just important to understand the realities of SEO with all the confusions of today. Here are the most controversial practices that do not affect your Google ranking!

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5 #SEOStatistics for Small Online Businesses in 2018

SEO statistics 2018

Setting up a website for a small business is as essential as chalking a business plan. The website plays a significant role when it comes to reaching the target audience. There is no denying that millennials only place an order after searching a certain product or service online. You have a prominent chance of attracting potential buyers to your website.

However, you will need to stay on top of the Google search results. Small business owners are advised to learn SEO techniques in this context. The statistics of adequately incorporated SEO tricks are fantastic and you can receive jaw-dropping outcome in a short time span.

1.     Google for Small Business

Google receives 79% search traffic amongst all search engines. This indicates you can target audience interested in your niche on Google effectively. Thereby, you need to opt for sound SEO strategies. Using content to achieve the milestone seems as smart move.

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5 Critical #SEOTrends You Should Look Out for This Year

Critical SEO Trends

SEO techniques have significantly modified over the years. Search engine giant Google opts for constant innovation regarding search algorithm to deal with overaggressive SEOs and spammers. Various SEO strategies that used to dominate not so long ago are considered futile now. In current times, only optimizing keywords in your content won't work for you. To stay top at the top of the search results on Google, Bing or Yahoo search engines, nothing is more critical then to always keep an eye on prospective trends.

In light of this, here 5 SE0 strategies that you should follow this year.

1.     Google’s RankBrain

RankBrain is an artificial intelligence or machine learning system. The system helps Google search results. This RankBrain has transformed the search space completely. It interprets what a user searched via keywords like Google Analytics.

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The Key to Selecting the Right #WebDesignProfessional for your Business

Web Design Professional

Today, it is extremely important for a business to have a strong online presence. If you were to take examples of the most famous online portals, the first couple of names that come to mind include Facebook, Google, and Amazon. They all started out from small workshops, but one vital element that they have in common is a strong ‘web presence’.

To compete today, having a strong and highly attractive web site is essential for business growth and higher revenues. Luckily, there are many web design professionals that you can approach for this purpose. However, finding the right expert for your business’ needs can be quite challenging.

Know exactly what you want

The key to hiring the right web designing professional is to know exactly what you want in a website. Consider a web designer as a construction worker who will build your house based on the requirements you give to him. Once the house has been built, it would be a difficult job to redesign it. Hence, it is imperative that you have a clear understanding of your requirements from the very first day.

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