Brighton SEO - Blog

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The Most Effective SEO Tactics - (subscription)




Marketers say creating relevant content is the most effective search engine optimization (SEO) tactic, according to recent research from Ascend2.

The report was based on data from a survey conducted in November 2016 of 256 marketers (45% of whom work for B2B-focused companies, 36% for B2C-focused companies, and 19% for hybrid companies).

Some 57% of respondents say relevant content creation is a highly effective SEO tactic.

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How Smart Homes And Google Could Change The Future Of SEO - Forbes

smart home technology

Smart home technology has been a public interest for the last several years. Countless wireless gadgets, from smart thermostats to smart ovens, have been released as individual smart home components, but as of yet, there hasn’t been any singular technology to stitch all these individual pieces together into the Jetsons-style reality we’ve all been longing for.

Now, major tech companies like Google and Amazon are entering the ring, trying to centralise smart home developments and pave a path toward a more integrated residential future. Google has Google Home, but with their core product still being search, how will this product affect the landscape of search optimisation? How will other smart home devices affect the way people search and glean results?

The Digital Assistant Era

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Essential Of SEO For Business - IMSoup

SEO is the umbrella term for all the methods that can be used to ensure the visibility of a website and its content. The methods vary from technical practices that can be achieved behind the scenes on the website. To all the promotional off-page approaches can use to raise the site’s visibility link-building and social media marketing.

Nowadays, Search Engine Optimization is important and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential for creating it for business. Although search engines have become increasingly sophisticated, they still can’t see and understand a web page the same way as a human.

SEO helps the engines figure out what each page is about, and how it may be useful for users.

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Learning from Lego: A Step Forward in Modular Web Design

Lego bricks seen from the top, with the pegs representing box content and the padding highlighted to show its consistent width no matter the number of pegs on a brick
A rectangle of Lego bricks seen from the top, edges touching, each with a thin line between the pegs and the padding
White rectangle representing the complete assembly of bricks in the previous figure with gray rectangles representing the area taken up by pegs, showing that the padding creates full-size gutters between peg areas but only half-size gutter around the periphery.
Peg areas shown as gray rectangles within a white rectangle representing the complete assembly, edges between bricks shown as black lines, and an extra pink line around the outermost edge showing added padding.
White rectangle with gray rectangles and consistent padding between and around them.
Diagram representing the previous Lego brick rectangle arrangement in rows and columns.
The same arrangement of rectangles representing bricks, but with different values for the x and y padding.
Gray rectangles with white padding, with one of the rectangles and its padding replaced by a picture.
Gray rectangles with white padding, with one of the rectangles replaced by a picture.
White rectangle with blue borders around content areas.
A gray horizontal rectangle with the words Title Here atop a white rectangle holding smaller gray rectangles.
A gray horizontal rectangle with the words Title Here atop a white rectangle holding smaller gray rectangles and a dashed line to show how the words align on the left with the left-most of the small rectangles.
Generic comment box with title, text area, helper text, and button.
Pinterest flow layout of 5 columns.
Image of Samantha Zhang

With hundreds of frameworks and UI kits, we are now assembling all kinds of content blocks to make web pages. However, such modularity and versatility hasn’t been achieved on the web element level yet. Learning from Lego, we can push modular web design one step forward.

Rethinking the status quo

So far, we have been doing it on the content block level—every block occupies a full row, has a consistent width, and is self-contained. We are now able to assemble different blocks to make web pages without having to consider the styles and elements within each block. That’s a great step forward. And it has led to an explosion of frameworks and UI kits, making web page design more modular and also more accessible to the masses.Modular atomic design has been around for a while. Conceptually, we all love it—web components should be versatile and reusable. We should be able to place them like bricks, interlocking them however we want without worrying about changing any code.

Achieving similar modularity on the web element level is not as easy. Pattern Lab says we should be able to put UI patterns inside each other like Russian nesting dolls. But thinking about Russian nesting dolls, every layer has its own thickness—the equivalent of padding and margin in web design. When a three-layer doll is put next to a seven-layer doll, the spacing in between is uneven. While it’s not an issue in particular with dolls, on web pages, that could lead to either uneven white space or multilevel CSS overrides.

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