Brighton SEO - Blog

We love blogging here at Brighton SEO so we have created a blog to tell you about what we are up to and what the rest of the world is up to in our sector. We would love to hear from you if you would like to contribute in any way shape or form.

Why You Should Work with a Professional Digital Marketing Agency

Professional Digital Marketing Agency

If done right, your brand marketing campaign can propel your business right into the future. There are a slew of strategies that businesses implement, but there is always lack of objectivity regarding what customers will like and what they won’t. It may be easy to think that no one can understand your customers better than yourself but this isn’t necessarily true.  Even if you do, there is a lack of time and businesses lack the required hours that are needed to put together an effective marketing strategy. That’s where a digital marketing agency is of help.


Businesses may shrug off the suggestion of hiring a digital marketing agency Brighton because of the cost factor. After all, who has the extra money anyway, right? Wrong. Spending money on a self-created strategy is usually likely to be wasted; if not due to the lack of knowledge, then because of a lack of time. By hiring professionals to do it for you, business ends up saving money because they have the time and knowledge to get it right on the first try.

Learn the Truth

Admit it; through outsourcing, professionals to look after digital marketing you won’t be fooling yourself with overly positive views. With an agency, you’ll learn what’s possible and what isn’t. That way you won’t waste time trying to accomplish what can’t be. Instead, you can challenge your efforts in the right direction and work on other things like re-designing your website through web design Brighton.

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SEO Secrets That Can Propel Your Business Forward

SEO Secrets

The benefits of SEO are not unknown and many businesses are striving to make it among the big leagues in terms of website traffic. However, there aren’t many businesses that are getting the drift of SEO quite as well yet because of ambiguity and a lack of clarity. On the other hand, there are certain tried and tested SEO measures that work and help in boosting a business’ reputation.

The Structure of your Website

A website acts as the headquarters of a business in the online world and it’s crucial that businesses make it count by using the right SEO techniques. Website designers must ensure that the topic of the website should be correct and not too broad. If you’re not sure about how to do this, then try asking the experts on Website Design Brighton. First, try setting up a framework according to which users will see your business website first. Usually, this is the homepage and from there, users can go forward with the help of sub-pages. In this situation, it’s crucial that you link pages correctly so that it’s easier for traffic to find what they need without getting confused.

High-Quality Links

Businesses that are trying to draw in traffic on the basis of the content on their website commonly use backlinks. These were a common way for businesses to get traffic because they only had to pay other websites to link back to them. This, however, goes against Google’s policy and the only way you can legitimately gain more traffic is to upload original content that is engaging and informative as well.

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Why Every Business Should Consider #LocalSEO

local SEO

An important part of marketing your business online is to practice SEO-friendly techniques. Optimising your web content helps you gain more exposure over the internet. Many strategies can be used to promote your business online. One of these strategies is to use Local SEO which is an effective tool to gain the attention of potential local customers. Because of the dependence on technology, people are today relying more and more on the internet for recommendations and suggestions. In this article, we will discuss some of the benefits brought about by the use of local SEO.

1.      More Conversions

Using local SEO makes your efforts more targeted and focused. Because of this, you will be able to reach the customers who are interested in getting information regarding a particular category of products. This increases the chances of their search turned into a conversion. Since local searches typically take places when people are looking for a place of business nearby in time of need, the probability of the customer taking action increases. According to Google, 50% of customers conducting a local search visit the store within a day.

2.      Increased Traffic

A majority of customers now rely on the internet to get recommendations. This can be backed up the statistics shared by Google that show that 67% of the mobile users are looking for ads that are related to their area. Hence, by using local SEO Sussex, your business can increase the web traffic which will result in greater coverage for the business.

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How Hiring a Professional Website Design Service Pays Off

Web Design Worthing

Many businesses underestimate the importance of their website’s design and the kind of impact it has on their overall performance. While many businesses choose to take up this job on their own, it is highly beneficial to consider hiring a professional for this purpose.  In this article, we will be discussing some of the reasons why you should give hiring a professional a second thought.

1.      The Overall Look

Making a great first impression is integral to the success of any business. This is why it is important to make sure that the moment your customers land on your website, they find something that convinces them of your professionalism. With the help of web design Worthing professionals, you will be able to come up with a website that stands out amongst the competitors.

2.      Compatibility

Technology is consistently changing, and new devices are being introduced every day. This is why it is helpful to have a web design that is compatible with all the latest gadgets. While it is not entirely impossible to achieve this objective on your own, it is much easier to hire a professional who can take care of all your compatibility concerns and can come up with a design that can be used by all kinds of users.

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