Brighton SEO - Blog

We love blogging here at Brighton SEO so we have created a blog to tell you about what we are up to and what the rest of the world is up to in our sector. We would love to hear from you if you would like to contribute in any way shape or form.

9 Practices That DO NOT (Directly) Affect Your #GoogleRankings

SEO is downright confusing nowadays. There are so many blogs and influencers claiming one thing while another claims the opposite. The internet tends to get pretty heated over things like Google rankings. The list of factors that affect your website ranking is seemingly endless. You might be surprised to know that this list isn’t actually as black and white as you think. You might be wasting valuable time optimizing things on your website that simply don’t make a difference when it comes to SEO.

 

While some things might not play a role in your Google ranking, that doesn’t mean they aren’t important. It’ll be up to you to decide for yourself whether each factor is something that matters for your specific website. It’s just important to understand the realities of SEO with all the confusions of today. Here are the most controversial practices that do not affect your Google ranking!

 

Image via Pexels

Social Shares

Many people spend a lot of their SEO strategy on securing as many social shares as possible. They might even display the number of social shares on the page like a prize! The truth is that these shares, likes, and social mentions don’t actually mean anything for your SEO. Google doesn’t include social media in it’s ranking algorithm, so you don’t need to stress if your latest post was only shared once.

 

Instead of focusing on likes and post shares, focus on social media presence. A strong social media presence can boost traffic to your websites. This indirectly affects your SEO by showing Google that users care about your website content. So yes, social media is important, but only because it can bring more users to your website.

Content Length

There’s a common rumor on the internet that longer content is better. While there’s definitely a place for long, in-depth content, it isn’t necessarily the SEO solution you’ve been looking for. While you should aim to write posts and pages that are at least 400+ words if you want to be noticed, after that it doesn’t really matter.

 

Don’t worry about not having 2k word content if it doesn’t make sense for your particular post. Keep it to the point, and actually address the topic of the post in a way that is clear and easy to understand. The more readable and digestible your content is, the more your ranking will improve.

Website Hosting

Website owners have a lot of options nowadays for how they choose to host their website. There’s shared hosting, dedicated hosting, and more. A lot of SEO “experts” will tell you that it makes a difference what kind of hosting plan you have.

 

You can here from the programming experts such as Lilo that it doesn't matter whether you’re using an inexpensive shared plan or the most expensive, dedicated server. What matters most is your load time. If you’re using the cheapest hosting package you could find but your load speeds are just fine, you have nothing to worry about.

Headers

Most website owners with basic SEO knowledge know you should always use heading tags within your posts. Is there really a difference between H1 and H2 tags? It turns out there really isn’t. Google doesn’t notice a difference between H1, H2, or even H3. What it does notice is placement on the page. The first headline at the top of the page will be seen as more important since it’s likely the headline whereas the lower headings will be seen as subheadings.

 

Instead of focusing on the difference between H1 and H2, choose what works best for your website. You need your posts to be readable if you want to improve your bounce rate. Choose the text headings that work best for your readers if you want to see an actual SEO improvement.

 

Image via Pexels

Keyword Density

Keyword density is a thing of the past, but a lot of people will still tell you it’s alive and well. The best strategy for keyword use is natural keyword use. That means using it a key number of times and using it in a way that doesn’t read awkwardly. There is no magical keyword percentage that makes or breaks your website. Actually, using your keyword too many times runs the risk of keyword stuffing.

 

A better practice for using keywords strategically is through anchor text. In your link strategy, create the right anchor text that really shows what your page is about.

Meta Description

Your website meta descriptions are important, but not for the reasons you think. Whether you have custom meta descriptions or not doesn't matter for your Google ranking. Google does not care if your descriptions are the perfect length or even what they say. If you don’t configure custom descriptions, Google will automatically populate a description with the first characters of your page.

 

Just because Google ranking doesn’t care about your meta description doesn’t mean you should stop customizing them. Meta ranking can really affect your click-through rate. People are more likely to click on a tempting description than a seemingly random collection of characters automatically generated from your page. If your custom meta descriptions show that your page successfully responded to a user’s question, you’re more likely to get a click.

Google Search Console

Google offers a Search Console where website owners can submit websites directly to the search engine. This leads some to believe that Google is unable to effectively find your website without submitting it manually. That’s just not true, and Google will crawl your website whether you submit to Search Console or not. It certainly doesn’t hurt to submit your website to Google Search Console, but even that isn’t a guarantee that Google will crawl your website faster.

Failing to Secure Website

Prior to 2018, it didn’t make a difference if your website was secure or not. With recent news of Google penalizing websites without an SSL certificate (HTTPS encryption), it’s no longer acceptable to ignore the security of your website. No matter what information you collect from users, you should secure your website to prevent being penalized by search engines. Installing an SSL is easy and inexpensive, so there’s no excuse for leaving your website unprotected.

Ignoring User Experience

Finally, one of the biggest failures of many websites is failing to pay attention to user experience. This is perhaps the biggest factor that affects SEO ranking, yet it’s often the most ignored. Google rewards websites that are user-friendly. It can tell if a website is user-friendly by things like load time, bounce rate, and even page views.

 

If you want to see your website ranking improve, focus on customer service and the overall user experience. That might mean using live chat software or including clear navigation. AccuWebHosting.Com reviewed top 10 best live chat software solutions to help boost your page ranking through customer service. You simply can’t ignore the role of the user when it comes to your page ranking.

Conclusion

When it comes to SEO, it pays to always research the most up-to-date information. The internet changes fast, and what worked for your website yesterday probably won’t work tomorrow. The best approach is a flexible approach. Realize you’ll need to constantly update your optimization strategies as Google changes and to reflect your user needs. As long as you’re proactive about producing great content and improving the overall experience of your website, you’ll see your ranking improve!

 

The Significance of a Website for an #OnlineBusine...
Why SEO is Important for #StartupBusinesses in 201...

Related Posts