Brighton SEO - Blog

We love blogging here at Brighton SEO so we have created a blog to tell you about what we are up to and what the rest of the world is up to in our sector. We would love to hear from you if you would like to contribute in any way shape or form.

The Significance of a Website for an #OnlineBusiness

online business website

Not having a professional website for your online business may cost you loss of useful opportunities. You need to set up a website to thrive in the industry. A survey revealed that 90% of businesses have made whopping benefits via a website. It showcases your products or services in detail to your consumers, which helps them in making a buying decision before placing an order.

It is evident that millennials search the internet to learn about a specific service or product, with a streamlined e-commerce website, you will not only provide the required information but you will allow them to find more about your business. Social media marketers emphasized building a user-friendly website to facilitate consumer’s experience. Also, establishing a professional website has the following benefits:

Easy Access

Not to mention, your website remains accessible 24/7. It prevents any inconvenience. Plus, it saves plenty of time as well. For instance, a buyer simply goes to your website, scrolls through it to find the product and place an order. A consumer can shop from anywhere without putting in a significant effort.

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Why SEO is Important for #StartupBusinesses in 2018

SEO for Startups

SEO is a great source to expose your business to the masses. You can make your website accessible to as many users as you want. The proper SEO techniques help you reach the top of the search result and that is where your business begins thriving. It is quite a useful method to attract target audience in 2018. However, you will get the desired outcome for your startup business only if you apply SEO techniques rightly. It may seem a time-consuming process but to take your small business to the next level, you need to comprehend its significance.

Support Your Reputation Online

Running a business online whether it’s small or big can become a pain in the neck. You can facilitate the entire procedure by providing social proof. People may prefer you over a competitor as the top rank is usually achieved via trust, merit, and social validation. When users find you on the top of Google, it will indicate the status of your startup business on the search giant. That is why learning latest SEO techniques are highly-recommended.

For Long-Term Benefits

SEO was introduced 20 years ago and became an essential part of online businesses since then. The technique has evolved over the years. You can attain numerous long-term benefits just by optimizing your website rightly. It is evident that high-quality content, user-friendly website design, and effective backline can do the job for you. It is suggested to upgrade your website and keeps it up-to-date via opting for SEO trends to boost your sales and revenues in 2018.

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9 Practices That DO NOT (Directly) Affect Your #GoogleRankings

SEO is downright confusing nowadays. There are so many blogs and influencers claiming one thing while another claims the opposite. The internet tends to get pretty heated over things like Google rankings. The list of factors that affect your website ranking is seemingly endless. You might be surprised to know that this list isn’t actually as black and white as you think. You might be wasting valuable time optimizing things on your website that simply don’t make a difference when it comes to SEO.


While some things might not play a role in your Google ranking, that doesn’t mean they aren’t important. It’ll be up to you to decide for yourself whether each factor is something that matters for your specific website. It’s just important to understand the realities of SEO with all the confusions of today. Here are the most controversial practices that do not affect your Google ranking!

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5 #SEOStatistics for Small Online Businesses in 2018

SEO statistics 2018

Setting up a website for a small business is as essential as chalking a business plan. The website plays a significant role when it comes to reaching the target audience. There is no denying that millennials only place an order after searching a certain product or service online. You have a prominent chance of attracting potential buyers to your website.

However, you will need to stay on top of the Google search results. Small business owners are advised to learn SEO techniques in this context. The statistics of adequately incorporated SEO tricks are fantastic and you can receive jaw-dropping outcome in a short time span.

1.     Google for Small Business

Google receives 79% search traffic amongst all search engines. This indicates you can target audience interested in your niche on Google effectively. Thereby, you need to opt for sound SEO strategies. Using content to achieve the milestone seems as smart move.

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