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SEO Keyword Ratio Guide: How To Not Kill Your SEO - Forbes

Matt Cutts video about keyword density

It's nearly impossible to have a discussion about SEO without talking about keywords. Keywords remain the very foundation of any solid SEO strategy, as Google and users need them to understand the topic of your content.

With that said, much has changed over the past 5 years when it comes to how keywords are used. In the olden days of SEO, keyword density and keyword ratios were measured religiously, with most experts recommending a maximum keyword density of 5 percent. This meant that your target keyword would account for no more than 5 percent of the total words on the page.

Unfortunately, this strategy was the perfect recipe for creating thin, one-dimensional content, as it often put more value on keyword calculations than on the quality of the content.

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Is It Worthwhile To Build Links For SEO Without Content? - Forbes

link building 2017

Link building has always been, and remains, one of the most important elements of an SEO strategy. Links pass what’s known as “PageRank” but more commonly referred to as “authority” from one domain to another, serving as a kind of third-party reference that a particular website is credible (at least in Google’s eyes).

Most modern link building strategies focus on creating content that, for lack of a better term, houses a link pointing back to your domain, or, in the case of on-site content, naturally attracts inbound links on its own merits.

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