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Local SEO in 2017: 5 simple ways to dominate local search - Search Engine Land

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Title and Description Example
SEOmofo Google SERP Snippet Optimization Tool
Yoast SEO Title and Description Tags
Wasted Title Space
Google My Business
Google Structured Data Test Too
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If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important than ever that you optimise your on-site SEO and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be.

Here are five solid local SEO tactics you can use this year to help your business rank higher for local search terms.

1. Title and meta description tags still matter

Title and meta description tags are HTML elements that you can customize to reflect the content of your web page. The text of your title and description tags is displayed in search results. Think of this text as a “mini-ad” that you need to carefully craft.

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Five Important Components To Build A Rock Solid SEO Strategy - Forbes

SEO continues to evolve, yet many website owners seem to be stuck in the past with their online marketing and SEO strategies. What worked a few years ago doesn’t work any longer, especially if you’ve been executing short-term tactics instead of long-term strategies.

You used to be able to write keyword-stuffed copy. Blast a few thousand backlinks at it, and you’d rank very well. However, Google has put most spammy strategies to rest with their series of algorithm updates. SEO is more complex now than it’s ever been: It’s not as cut and dry as simply checking items off a checklist. Sadly, most people end up basing their strategies off of outdated or conflicting advice, neither of which will help your business get the results you want.

I have been working in the digital marketing space for over 10 years developing and executing marketing strategies in some of the most competitive niches online. Below, we look into the most important SEO factors that you should focus your online marketing efforts around.

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