Brighton SEO - Blog

We love blogging here at Brighton SEO so we have created a blog to tell you about what we are up to and what the rest of the world is up to in our sector. We would love to hear from you if you would like to contribute in any way shape or form.

5 Critical #SEOTrends You Should Look Out for This Year

Critical SEO Trends

SEO techniques have significantly modified over the years. Search engine giant Google opts for constant innovation regarding search algorithm to deal with overaggressive SEOs and spammers. Various SEO strategies that used to dominate not so long ago are considered futile now. In current times, only optimizing keywords in your content won't work for you. To stay top at the top of the search results on Google, Bing or Yahoo search engines, nothing is more critical then to always keep an eye on prospective trends.

In light of this, here 5 SE0 strategies that you should follow this year.

1.     Google’s RankBrain

RankBrain is an artificial intelligence or machine learning system. The system helps Google search results. This RankBrain has transformed the search space completely. It interprets what a user searched via keywords like Google Analytics.

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SEO Tricks That Will Help You Boost Your Ranking

SEO Tricks That Will Help You Boost Your Ranking

Most SEO experts are so obsessed with keywords that all they do is work on optimising their website through the help of keywords. However, the algorithms used by search engines do not only take into account the density of your keywords but rather also give attention to other details that end up affecting your website’s ranking. This reason is why it is important for SEO Sussex experts to find out information about other methods that they can use to improve the performance of their websites.

1)     Use Alt Tags

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking.

2)     Internal Links

Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. Too many internal links can result in the user getting frustrated by getting bombarded with links and ultimately not interested in your content. Also, make sure your site is free of any broken links, Search engines do not look favorably upon websites that contain a lot of broken links and thus give them a bad ranking.

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SEO Keyword Ratio Guide: How To Not Kill Your SEO - Forbes

Matt Cutts video about keyword density

It's nearly impossible to have a discussion about SEO without talking about keywords. Keywords remain the very foundation of any solid SEO strategy, as Google and users need them to understand the topic of your content.

With that said, much has changed over the past 5 years when it comes to how keywords are used. In the olden days of SEO, keyword density and keyword ratios were measured religiously, with most experts recommending a maximum keyword density of 5 percent. This meant that your target keyword would account for no more than 5 percent of the total words on the page.

Unfortunately, this strategy was the perfect recipe for creating thin, one-dimensional content, as it often put more value on keyword calculations than on the quality of the content.

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4 SEO Mistakes You Need To Fix Now - Forbes

Credit: Pixabay

Credit: Pixabay

If you care about the success of your business, you must, by proxy, care about how you rank in search engines when users query relevant keywords. You’ve recently decided to focus on search engine optimisation (SEO), and you’re seeing improvements, but they’re very gradual. You might look at the quick-hit value you see from paid search advertisements and wonder if it’s all worth it.

Let me tell you, it is.

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