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The Do’s and Don’ts of SEO Today

The Do’s and Don’ts of SEO Today

Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. Despite the presence of highly seasoned webmasters, there is still much confusion over what recently started businesses should do in terms of search engine optimisation. This makes it important to highlight what should and shouldn’t be done when you’re aiming to optimise your website to rank on search engines.

Do

Upload Often

You can easily find that the top-quality websites keep their followers updated with new engaging content that is in line with current trends. Not practising this method will lead to your website becoming quickly outdated, which won’t take your rankings any higher.

Make Your Content Engaging

A general misunderstanding about SEO is that you have to stuff your website with keywords to gain more traffic. This won’t work out for your website so well in the long term so it’s better to focus on creating interesting content that your followers would actually like to read. Speaking of reading, your content doesn’t have to consist of only articles and blogs.

Upload Videos And Images

Using videos and images on your website will be one way of gaining a user’s interest. When they’re related to the concerned topic of the website, your followers will get a general understanding that you know what you’re doing and spend more time surfing your website, which makes for good traffic.

Go Mobile Friendly

Google reigns supreme among search engines and the smartphone revolution has led to it favouring websites that are optimised for mobile screens. That’s because a large population of internet users do so on their smartphone or other handheld device and a website that doesn’t provide a comfortable browsing experience is ranked lower and prevents users from visiting again.

Add Relevant References

These references are in the form of links and the higher the quality, the more polished your content looks. Make sure to add a few links where necessary to give reference to statistics or added information which can help the reader.

Don’t

Upload Duplicated Content

This means that one type of content should only stay on a single webpage of your website. This is because duplicating content and uploading it to other web pages makes it confusing for search engines to index your website because only a single version can be indexed.

Link To External Websites

A couple of external links won’t do any harm, but it’s the websites that take too far, which get penalised by Google. Although this is a consequence on its own, what’s worse is that the content on your website becomes similar to spam and can lead to lower ranks in search engine result pages.

Stuff Content

Keywords are important for search engine optimisation but using them unnecessarily or simply stuffing them without any other content won’t lead to higher ranks. In fact, search engines have become smarter at detecting such sites and lower their rankings as a result.

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