Brighton SEO - Blog

We love blogging here at Brighton SEO so we have created a blog to tell you about what we are up to and what the rest of the world is up to in our sector. We would love to hear from you if you would like to contribute in any way shape or form.

SEO Tricks That Will Help You Boost Your Ranking

SEO Tricks That Will Help You Boost Your Ranking

Most SEO experts are so obsessed with keywords that all they do is work on optimising their website through the help of keywords. However, the algorithms used by search engines do not only take into account the density of your keywords but rather also give attention to other details that end up affecting your website’s ranking. This reason is why it is important for SEO Sussex experts to find out information about other methods that they can use to improve the performance of their websites.

1)     Use Alt Tags

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking.

2)     Internal Links

Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. Too many internal links can result in the user getting frustrated by getting bombarded with links and ultimately not interested in your content. Also, make sure your site is free of any broken links, Search engines do not look favorably upon websites that contain a lot of broken links and thus give them a bad ranking.

3)     Speed

Google has made speed another factor that affects the visibility of your website. This is because speed affects the power of your webpage to keep the users interested. Too many times websites lose the interest of readers because of the time that is taken by them to load. A website’s inability to capture the attention of the users and engaging them is not welcome by the search engines.

4)     Compatibility

Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. If users cannot access your page due to compatibility problems, you are not likely to get a good rating.

5)     Avoid Using Flash

Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash.

6)     Usability of the Website

For search engines, the opinion of the users is what matters the most and is thus given the highest importance. Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and making it easy to understand.

Conclusion

SEO Brighton experts need to ensure that they pay attention to factors other than keywords and carry out continuous evaluation techniques to check the website’s health by using different platforms available. The constant changes in algorithm need to be monitored consistently to have a web design Worthing that results in more visibility.

Actionable SEO Tips You Should Follow
Say Goodbye To These SEO Habits In 2018

Related Posts