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SEO Trends to Watch Out for in 2018

SEO Trends to Watch Out for in 2018

As we reach recap and wrap up 2017, it is time to start thinking about the year ahead and what it holds in store for us regarding SEO. SEO is a publicising discipline that focuses on enhancing visibility in non-paid search engine results. It involves both the technical and innovative elements necessary to drive traffic, improve rankings, and increase visibility in search engines.

Even though artificial intelligence and machine learning will undoubtedly continue to shape the future of SEO, certain trends do not necessarily rely heavily on sci-fi scenarios but will nevertheless have a powerful impact of Search Engine Result Pages (SERP). Listed below are 3 SEO trends to watch out for 2018.

1. Natural Language Queries

The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily.

Even though voice search volume will perhaps not spike up as much as did in 2017, according to ComScore, 50% of all searches could be voice searches by 2020. Voice search receives greater volumes today than before. You should be ready to implement the principles of semantic search and attempt to meet user intent with the right information.

2. Link Building

Link building is not projected to vanish in 2018, but it will be more important than ever to devise a strategy that seeks out quality links. There will be no need to aim for new links if they fail to add value and help you build authority in your target niche.

This does not mean that the ideal backlinks come from the most well-known sites, but it's still vital to seek coverage from websites that are relevant to your industry. Referral traffic can still add to your website’s organic search rankings, which is why it also a good idea to start thinking about link building as a long-term process.

3. Visual Content is King

This will create a greater need to create content that promotes social shareability and engagement. Even though Google never admits it, many specialists suspect social signals and user signals serve as either a key or indirect influence on organic rankings. Think about how Facebook posts with photos or gifs receive 2 to 3 times more engagement as compared to those that do not.

Creating a multimedia strategy should be the main focus for expanding your brand’s reach via content marketing in 2018.

SEO is by no means a stagnant industry, and in numerous ways, it is moving back towards a more conventional push and pull marketing strategies owing to new technology. 2018 might not demonstrate a completely new model in digital marketing, but it certainly will shift us a step or two closer.

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