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#SEO: Breaking Down the Myths that Hinder Online Success

SEO Breaking Down the Myths that Hinder Online Success

Search Engine Optimisation (SEO) techniques and methodologies have upgraded rapidly over a couple of years - things have drastically changed - for example, SEO techniques that were valid in 2012 will never work for your business in 2018.

 If you desire to achieve online success, you need to steer clear of specific, illegitimate SEO techniques that will keep your website at the top of Google.

Moreover, there is no doubt that some SEO tactics will help you accomplish your milestone, but there are some misconceptions that may work for you but are considered invaluable.

Here is a list of myths that you should avoid to take your online success to the next level.

Focus on Content Only

People may advise you to just focus on your content work. However, it won't be fruitful not to opt for right SEO tactics along to optimize your content - to make it more visible and accessible for your target audience on a major search engine or social media websites.  You may find top ranked websites with high-quality content, but it is important to remember that there are no successful companies that haven't leveraged the power of search engine optimization.

Use Similar Keywords in Content

Initially, users were required to use the same keywords in the content as an SEO strategy.  Advanced SEO techniques such as latent semantic indexing have utterly replaced that notion nowadays. It helps search engines to comprehend content relevancy and context.

For instance, this way, Google can differentiate that web and digital marketing are two distinctive terms for the same thing. It facilitates content writers too as now they don’t have to adjust similar keywords in the content. Instead, they can write more naturally.

More Pages More Traffic

Do not opt for numerous web pages thinking it will help you rank at the top of the Google algorithm. You can still go ahead with few pages and the targeted keywords. You can master the art of SEO via focusing on the quality over quantity.

Home Page with Maximum Content

You may find home pages with 2,000 words raking top on the Google. However, you should refrain from doing so.

The homepage is supposed to be a gateway to your website. Once the user clicks the link, he will probably want to visit other pages such as services, about us, blogs, etc.

Seeing chunky paragraphs on the home page may not attract the visitor. Therefore, keep your homepage simple and provide the visitor a user-friendly experience.

No Need to Optimize Website for Mobile

Google considers mobile optimization of a website highly vital! It will also help you rank at the top of the search engine results page.  A survey carried out recently has shown that around 90% people prefer using internet via mobile phones. And if your site isn't mobile-friendly, it may affect your SEO significantly. Don’t overlook the fact and work to make your website easy-to-access via tablets, smartphones, desktops and laptop computers alike.

Bottom Line

SEO tactics are necessary to stay ahead of the competition and to make your brand known to the masses. If you have established a brand or business website, consulting with an SEO Brighton expert is highly recommended to get the useful search engine services.

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