Brighton SEO - Blog

We love blogging here at Brighton SEO so we have created a blog to tell you about what we are up to and what the rest of the world is up to in our sector. We would love to hear from you if you would like to contribute in any way shape or form.
All things SEO. Here you will find latest developments in the world of SEO, our recent projects involving search engine optimisation and our success stories.

#SEO: Breaking Down the Myths that Hinder Online Success

SEO Breaking Down the Myths that Hinder Online Success

Search Engine Optimisation (SEO) techniques and methodologies have upgraded rapidly over a couple of years - things have drastically changed - for example, SEO techniques that were valid in 2012 will never work for your business in 2018.

 If you desire to achieve online success, you need to steer clear of specific, illegitimate SEO techniques that will keep your website at the top of Google.

Moreover, there is no doubt that some SEO tactics will help you accomplish your milestone, but there are some misconceptions that may work for you but are considered invaluable.

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Avoid These Common SEO Mistakes that Businesses Make

Avoid These Common SEO Mistakes that Businesses Make

Ranking at the top on the Google can benefit your business in numerous ways. And the only way you can effectively do that is through a streamlined SEO campaign. Most businesses are only determined to run their business and to attract customers, their only goal is to take their business a step further.

These business owners do not know right SEO tactics. That is why their website does not rank on top and their brand remains unknown.

Social media experts suggest that in current time, business owners prefer the online and traditional way of doing business. However, they commit common SEO mistakes frequently that hinder their success significantly.

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SEO Secrets That Can Propel Your Business Forward

SEO Secrets

The benefits of SEO are not unknown and many businesses are striving to make it among the big leagues in terms of website traffic. However, there aren’t many businesses that are getting the drift of SEO quite as well yet because of ambiguity and a lack of clarity. On the other hand, there are certain tried and tested SEO measures that work and help in boosting a business’ reputation.

The Structure of your Website

A website acts as the headquarters of a business in the online world and it’s crucial that businesses make it count by using the right SEO techniques. Website designers must ensure that the topic of the website should be correct and not too broad. If you’re not sure about how to do this, then try asking the experts on Website Design Brighton. First, try setting up a framework according to which users will see your business website first. Usually, this is the homepage and from there, users can go forward with the help of sub-pages. In this situation, it’s crucial that you link pages correctly so that it’s easier for traffic to find what they need without getting confused.

High-Quality Links

Businesses that are trying to draw in traffic on the basis of the content on their website commonly use backlinks. These were a common way for businesses to get traffic because they only had to pay other websites to link back to them. This, however, goes against Google’s policy and the only way you can legitimately gain more traffic is to upload original content that is engaging and informative as well.

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Why Every Business Should Consider #LocalSEO

local SEO

An important part of marketing your business online is to practice SEO-friendly techniques. Optimising your web content helps you gain more exposure over the internet. Many strategies can be used to promote your business online. One of these strategies is to use Local SEO which is an effective tool to gain the attention of potential local customers. Because of the dependence on technology, people are today relying more and more on the internet for recommendations and suggestions. In this article, we will discuss some of the benefits brought about by the use of local SEO.

1.      More Conversions

Using local SEO makes your efforts more targeted and focused. Because of this, you will be able to reach the customers who are interested in getting information regarding a particular category of products. This increases the chances of their search turned into a conversion. Since local searches typically take places when people are looking for a place of business nearby in time of need, the probability of the customer taking action increases. According to Google, 50% of customers conducting a local search visit the store within a day.

2.      Increased Traffic

A majority of customers now rely on the internet to get recommendations. This can be backed up the statistics shared by Google that show that 67% of the mobile users are looking for ads that are related to their area. Hence, by using local SEO Sussex, your business can increase the web traffic which will result in greater coverage for the business.

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