Brighton SEO - Blog

We love blogging here at Brighton SEO so we have created a blog to tell you about what we are up to and what the rest of the world is up to in our sector. We would love to hear from you if you would like to contribute in any way shape or form.
All things SEO. Here you will find latest developments in the world of SEO, our recent projects involving search engine optimisation and our success stories.

3 SEO Wins (Often Overlooked) For Ecommerce Sites

There is more to SEO than keywords, titles, meta descriptions, and H1s. In this article, we will handle three invaluable, and sometimes overlooked, SEO opportunities for ecommerce sites: PDFs, store locators, and product pictures.

PDFs and PDF Viewers

Many ecommerce sites host a good variety of PDFs. You may not assume that there's SEO value in them, and even know where to begin should you wish to optimise them. However, you would be incorrect to disregard them.

PDF is the typical digital format for product data sheets, user manuals, and catalogs.

Continue reading
886 Hits

3 Surefire Hacks To Get Highly Ranked

3 Surefire Hacks To Get Highly Ranked

Search Engine optimisation is the artwork, and science, of ranking in Google. It really comes down to two main components — on-page and off-page WEB optimisation. On-page SEO consists of creating excessive-high quality, keyword-wealthy content material, optimising keyword placement, optimising title tags, technical SEARCH ENGINE OPTIMISATION, and so on. Off-page SEO primarily revolves around link constructing — a job that is crucial to rank at all in the search engines.

Whereas SEO stands for Search Engine optimisation, three essential factors to dominate within the search results could be remembered with the identical acronym. This is the SEO Formula.

 S is for Strategy

Tactics are helpful, however strategy is your ticket to on-line success. For example, hosting an awards or a contest to build hyperlinks can be way more efficient than offering to write guest posts for bloggers.

Continue reading
831 Hits

SEO Shortcuts You Should Not Take

Today, there are over three billion people online, from which round 75% won't click on on the second web page of the SERP. Add the fact that roughly 93% of all online experiences begin with a search question, you will start to grasp the value of search engine optimisation.

It happens a lot that folks attain out to the black hat SEARCH ENGINE OPTIMISATION tactics in hope that Google will not catch them breaking the rules. It might be tempting to try to discover the simple method out: minimum funding, most gain - that's the dream. But shortcuts should not be the way to go.

Shady Link Building Practices vs. Guest Posting

Google does not discourage the practice of guest posting so long as the content material supplies useful info. Google's Webspam Staff even reminded site owners of this truth back in March this year.

Continue reading
860 Hits

5 Areas To Deliver Big Results In E-Commerce

When it comes to e-commerce search engine optimisation at scale, most of the conventional techniques used for on-site optimisation merely aren't possible. How are you going to put in writing individually optimised titles/meta descriptions for 1000's of products? How are you going to carry out keyword research for the hundreds of thousands of various keyword combinations your merchandise would possibly rank for? Because of the massive scale of many e-commerce websites, conventional WEB optimisation tactics may simply be too time-intensive or tedious to make a top priority.

On top of the time dedication that will be required for conventional SEARCH ENGINE optimisation, e-commerce websites are likely to present a novel set of SEARCH ENGINE optimisation hurdles that have to be addressed. Take crawl budget, for instance. For an average website — something under just a few thousand URLs — crawl budget is not a difficulty, as these websites will typically be crawled effectively.

However, we have labored with e-commerce sites that have tens of millions of URLs. For sites that large, crawl budget turns into a crucial part of search engine optimisation. Having perfectly optimised pages is way less important than ensuring all of your products are being crawled and listed by the major search engines.

Continue reading
893 Hits