Brighton SEO - Blog

We love blogging here at Brighton SEO so we have created a blog to tell you about what we are up to and what the rest of the world is up to in our sector. We would love to hear from you if you would like to contribute in any way shape or form.
All things SEO. Here you will find latest developments in the world of SEO, our recent projects involving search engine optimisation and our success stories.

SEO Trends to Watch Out for in 2018

SEO Trends to Watch Out for in 2018

As we reach recap and wrap up 2017, it is time to start thinking about the year ahead and what it holds in store for us regarding SEO. SEO is a publicising discipline that focuses on enhancing visibility in non-paid search engine results. It involves both the technical and innovative elements necessary to drive traffic, improve rankings, and increase visibility in search engines.

Even though artificial intelligence and machine learning will undoubtedly continue to shape the future of SEO, certain trends do not necessarily rely heavily on sci-fi scenarios but will nevertheless have a powerful impact of Search Engine Result Pages (SERP). Listed below are 3 SEO trends to watch out for 2018.

1. Natural Language Queries

The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily.

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19 Technical SEO Facts For Amateurs

Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise.

In this blog, we cover some enjoyable technical search engine optimisation information. While they might not impress your date at a dinner party, they may beef up your technical WEB optimisation knowledge — they might assist you to in making your website rank higher in search results.

Let's dive into the list.

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Maximising Your Online Marketing

Maximising Your Online Marketing

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Weighing Positives

SEO, or Search Engine Optimisation, can be one of the most valuable features of your online marketing strategy. But it does require strategy to be effective—here are some actionable tips to help you inform your online campaign. One tip that deserves emphasis concerns blog commenting. The right organisations can help you master it, allowing you to tap: “…into the attention of creators by cutting through the clutter.”

Another good tip worth considering involves a “longevity” approach. When it comes to online marketing solutions, the numbers have to be interpreted a little differently than in times past. The idea is to see increasing numbers over time.

If you’ve got online content that is regularly produced and digitally disseminated at regular intervals, should the process be done correctly, statistically expectable increases in readership will be observed. It doesn’t happen immediately, however. Estimates have it that you want to produce about fifty new SEO-optimised blogs monthly.

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Optimise For SEO and Be Found In Voice Search

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation.

An article by Wesley Younger printed by LSA Insider exhibits that voice search has skyrocketed over the years - 2015 alone saw a bounce from 0% to 10% of overall search quantity globally. That is the equal of fifty billion searches carried out in one month by way of voice search instructions!

The numbers reveals no sign of slowing down, because Camcore additionally predicted that by 2020, 50% of all searches will probably be carried out by voice search instructions.

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