Brighton SEO - Blog

We love blogging here at Brighton SEO so we have created a blog to tell you about what we are up to and what the rest of the world is up to in our sector. We would love to hear from you if you would like to contribute in any way shape or form.
All things SEO. Here you will find latest developments in the world of SEO, our recent projects involving search engine optimisation and our success stories.

Say Goodbye To These SEO Habits In 2018

Say Goodbye To These SEO Habits In 2018

Search Engine Optimisation (SEO) is a beneficial tool for businesses looking to market their products and services. SEO trends have been consistently changing over the years and have been resulting in more exposure for businesses. While we have seen a variety of techniques to be helpful when creating content for marketing purposes, it is essential to know what techniques can prove to be detrimental to the business. With so much competition in the outside world, some companies insist on using harmful techniques to gain more exposure and a better ranking on Google. In this article, we will discuss some of the harmful habits that you, as an SEO expert, need to get rid of for good.

Say Goodbye to:1. Excessive Linking

It is important to use links and get the reader to better understand the matter by linking relevant data to your content. However, some SEO experts feel proud about using excessive linking strategies to gain positive outcomes in the form of a good ranking. Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers with relevant and related data.

2. Not Addressing the Technical Problems

You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will get frustrated, and your page is not expected to have a good ranking for long.

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Selecting the Right SEO Professionals for Your Campaign

Selecting the Right SEO Professionals for Your Campaign

Online marketing can have a great impact on the returns generated by your business. This is why it is important to make sure that your online marketing efforts are done in the best possible way. However, with all the options out there in the market, your marketing content needs to be able to stand out and become visible to the target audience. This is where SEO comes in; SEO helps your content gain enhanced visibility, which is why it is essential to the success of your marketing efforts. Most companies outsource SEO services for their business since it is convenient and more efficient to let an expert deal with the creation of SEO content.

 Things to Consider When Choosing an SEO Professional

 

1. Experience

The first factor that will help you shortlist potential candidates is the amount of experience each professional has in creating content that is related to the industry you are in. Always keep in mind that a vast experience does not necessarily mean that the professional will prove to be helpful for your business. This is because SEO content greatly varies across different industries. Hence, it will benefit you if you shortlist by experience that pertains to your field only.

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The Do’s and Don’ts of SEO Today

The Do’s and Don’ts of SEO Today

Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. Despite the presence of highly seasoned webmasters, there is still much confusion over what recently started businesses should do in terms of search engine optimisation. This makes it important to highlight what should and shouldn’t be done when you’re aiming to optimise your website to rank on search engines.

DoUpload Often

You can easily find that the top-quality websites keep their followers updated with new engaging content that is in line with current trends. Not practising this method will lead to your website becoming quickly outdated, which won’t take your rankings any higher.

Make Your Content Engaging

A general misunderstanding about SEO is that you have to stuff your website with keywords to gain more traffic. This won’t work out for your website so well in the long term so it’s better to focus on creating interesting content that your followers would actually like to read. Speaking of reading, your content doesn’t have to consist of only articles and blogs.

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Position Yourself As An Authority In Your Niche

Position Yourself As An Authority In Your Niche

Being an authority in your niche is all about having the knowledge and expertise of the field you’re in. Being so will help you gain the trust of your target audience and in turn, you’ll get valuable customers. Online, displaying this authority is only done so by using the right keywords in content. Otherwise, you risk getting lost in cyberspace, floating somewhere in the umpteenth SERP (Search Engine Result Pages). Consequences such as these can give any website owner cold feet, but there are benefits of positioning yourself as an authority too.

Predicting Future Trends

Of course, you also need to have knowledge before you portray yourself as the grand master of your field. But a benefit of knowing how your industry works is that you can already predict what will happen next, in terms of trends. Forecasting any major breakthroughs before they occur puts you ahead of your competitors and customers feel safe acquiring knowledge about a niche through your brand only because of how you’ve proved yourself to be a master of the framework.

Novel Ideas

This one’s a no-brainer, but it’s standard that people that come up with innovative ideas, theories and inventions always possess knowledge about their specific field, which allows them to do so. You’ll know the scope of your industry and its impact on an ordinary person. Based on this, it’ll be much easier attracting your target population towards your content and products because you know what they want and how you can give it to them.

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