Brighton SEO - Blog

We love blogging here at Brighton SEO so we have created a blog to tell you about what we are up to and what the rest of the world is up to in our sector. We would love to hear from you if you would like to contribute in any way shape or form.
All things SEO. Here you will find latest developments in the world of SEO, our recent projects involving search engine optimisation and our success stories.

How the Right Web Design Helps With SEO

Web Design SEO

The importance of Search Engine Optimisation (SEO) has been linked to content formation and designing for quite some time now. Making sure that the content you put up on your website is SEO friendly has become one of the top objectives of businesses looking for greater exposure. However, it would be a mistake to restrict the importance of SEO to content only. When designing a website, the businesses like to keep in mind factors such as user-friendliness, up-time, and its ability to capture the user’s attention. While all of these are essential to the success of the web design, it is important to give due consideration to SEO at this stage as well.

Any SEO Consultant Brighton / Worthing will be able to tell you how the search algorithms affect the visibility of a company’s website. Keeping yourself updated about the recent changes in the algorithms and updating your website’s layout or design according to them is essential in today’s world. Here are some of the ways in which the right web design can help your business with SEO.

1.      Optimising the Images

A common mistake made when designing the layout of the website is to ignore the importance of optimizing the images. Alt tagging the images on your website design will help you gain more visibility across search engines. Moreover, it is important to avoid using images that are too large.

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4 Things SEO Experts Want You to Know

search-engine-optimisation-Sussex

Search Engine Optimisation (SEO) has transformed the way businesses market their products and services to consumers. Over the last few years, a lot of attention is being given to content published by the businesses and whether or not it is considered to be search engine-friendly or not. Businesses today are spending a great deal of money on incorporating SEO tips and are hiring SEO experts for this purpose. However, before you start working on making your content SEO-friendly, there are some things that every expert wants you to know. These are:

1.       You will need to wait

Many businesses believe that hiring an SEO expert will result in growth almost immediately. While you will find many Search Engine Optimisation Sussex experts claiming to show instant results, these promises are nothing but scams. Use of black hat SEO techniques can expose you to the risk of being banned which you do not want at any cost. Any genuine SEO expert will ask you to wait for 4-6 months before expecting any dramatic results. This also depends largely on the kind of website you have and the kind of content you use.

2.      Technical SEO

While keywords hold a lot of importance in the world of SEO marketing, it is also important to incorporate the use of technical SEO. Technical SEO refers to how fast search engines can go over your content. This means there is great emphasis laid on the speed of your website. If you have a slow website with great content, it will not result in great success as the speed plays an important role in determining your SEO related performance.

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Actionable SEO Tips You Should Follow

Actionable SEO Tips You Should Follow

With so many ‘SEO Experts’ around, Search Engine Optimisation Sussex seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes. It is imperative that you take out the time to find out about the various SEO tips that you can use and come up with an effective strategy accordingly. In this article, we discuss some of the SEO tips that you can use today to get better results.

1.      Creating Backlinks

One way of increasing traffic to your website is by creating enough backlinks. With so many blogs and resources available to readers, it is imperative that you find a way other than your website that can help you create traffic; this can be done through backlinks. To create these, you have many options to choose from such as:

- Writing testimonials with your name and website mentioned at the end.

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SEO Tricks That Will Help You Boost Your Ranking

SEO Tricks That Will Help You Boost Your Ranking

Most SEO experts are so obsessed with keywords that all they do is work on optimising their website through the help of keywords. However, the algorithms used by search engines do not only take into account the density of your keywords but rather also give attention to other details that end up affecting your website’s ranking. This reason is why it is important for SEO Sussex experts to find out information about other methods that they can use to improve the performance of their websites.

1)     Use Alt Tags

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking.

2)     Internal Links

Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. Too many internal links can result in the user getting frustrated by getting bombarded with links and ultimately not interested in your content. Also, make sure your site is free of any broken links, Search engines do not look favorably upon websites that contain a lot of broken links and thus give them a bad ranking.

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